IDEAS4 launches new website featuring their portfolio of work.

August 6th, 2013

Tampa-based IDEAS4 just launched its new website featuring a portfolio of their work in websites, branding, advertising and print. It’s a big departure from its previous sites where they went into detail about each service. “Our site tracking was telling us that our visitors wanted to see our work, so we made the site simpler and feature our work much more prominently,” said Art Fyvolent the company’s founder.

Located at, the site features more than 200 pieces of their work including 62 of their newest websites, 74 examples of their branding expertise and 75 advertising and print pieces.

“There aren’t many, if any, web design companies in Florida that can do a site like this – and it shows off several of our four key points of difference – creativity, diversity, experience and excellence,” explains Fyvolent.

“Next year, I will be celebrating my 20th year in website and Internet development and it was time to start showing off a little more.” said Fyvolent. Originally started in 1994 as Creative Solutions Interactive, the company went through various name and company changes as the web evolved. “Everything is reinventing itself every year, so our companies had to evolve as well.” said Fyvolent.

Fyvolent and IDEAS4 have done work for some impressive companies, including Oracle, NCR, Lexmark, Transitions Optical, Florida Power and Jabil Circuit. Jabil’s first 40 page website was actually built by hand, page by page, by Fyvolent and his partner.

Today, IDEAS4 has a proprietary, state of the art content management system (CMS) called Full Control, that makes creating and managing websites and updating content very easy. “The biggest difference,” says Fyvolent, “is that our CMS is built around the client’s brand with the design coming first and the CMS installed based on the client’s corporate needs. With open source CMS systems, like Joomla, Drupal and even WordPress,  you have to work within their framework or templates – it can limit your design possibilities and is harder for clients to update their own sites.

Their CMS takes about 15 minutes to learn and anyone in the company, from the CEO to the interns can run it. A far departure from the hand made sites 20 years ago.

The company works with between 4 and 6 clients per month and business has been good in 2013. Fyvolent expects that trend to continue with its new website and featured client work.

For more information, contact Art Fyvolent at 813-203-3018 or


New Financing Options For IDEAS4 Websites

January 3rd, 2013

Since 1994, IDEAS4 has built exceptional websites for companies large and small, established and startups. We have built thousands of sites over the many years, for companies as large as Microsoft and as small as one owner businesses. And today we are happy to announce a new financing program that will make owning an IDEAS4 site very affordable.

Traditionally our sites are priced between $3,000 and $25,000 depending on the technology and functionality needed for the solution. For many companies who want a great website with a customized Content Management System, this cost may be prohibitive, especially if your revenue is generated monthly and you don’t have a lot of available cash.

So for 2013, we will be offering a financing package that includes a reasonable down payment and monthly payments for one year until the site is paid.

This is a great option for small businesses looking to grow and expand their brand and online options for customers, and for large businesses that are belt tightening and wish to spread out payments. This way they can buy more website than they would otherwise buy, for a smaller down payment and generate revenue from it as it is being paid for.

Contact IDEAS4 at for more information about this program and how you can get much more website for 2013!

IDEAS4 offers a Content Management Solution That Passes The Google Penguin and Panda Algorithm

October 10th, 2012

Google recently released its newest algorithm changes to its search results. Called Penguin and Panda, it fundamentally changes the way sites are ranked based on a wide number of variables. Their goal, they claim is to raise the quality of the search results by eliminating keyword stuffed sites, directories that forward people to other sites and more changes.

One of the key changes that was also made was the Google bots now evaluate the quality of the computer code used to write the web pages. Pages that are too long for what they are displaying are also discounted. This has had a terrible effect on “Free” content management systems like Joompa and Drupal, and also on free and cheap websites offered by Network Solutions and GoDaddy.

Their programming generates way too much web code and therefore are slow to load, and take up too much bandwidth for Google’s taste.

IDEAS4′s CMS, Full Control, is one of the few Content Management Systems that pass the Google Penguin and Panda Test. Full Control gives you unlimited access to add,edit and delete pages, manage navigation, and also includes 15 different modules available to display your website content in a consistent and quality way.

Contact us to find out more about this important Google update and the possibilities you will enjoy with IDEAS4 Full Control.

Looking for 4 US Retail Chains for a Pet Rescue Marketing Program

July 12th, 2012

WE ARE LOOKING for 4 US retail companies (a restaurant chain, national bank, home improvement chain – just about any company that wants to be recognized) who want to show they are –pet rescue family friendly– companies. There is no money to invest up front, just some small recognition of the rescue parent when they walk in the door of your establishment. Anyone with some connections or ideas please let me know.

Google Changes The Algorithm Again

May 28th, 2012

The new Panda & Penguin algorithm  just slammed more than half of the SEO companies in world on their heads… many will be out of business if not already, soon

On the other hand… less than 2% of our sites were effected ( because of attributes not implemented by us).

If you need REAL SEO solutions, they take time and money to do well – Cheaters and those that circumvent Google rules eventually get it in the head. Like now.

rad the full story:

Domain Name Portfolio For Sale

April 28th, 2012

IDEAS4 has been collecting great domain names for about 6 years. Now is the time to put them up for sale to the highest bidder. There are a lot of good two-word domains, a few one word domains and some with connections close to home in Tampa. Take a look at the list – there are some real gems in there (kind of like panning for gold), and if you know anyone who might be interested in buying the portfolio in its entirety let me know. I might sell individual names or in groups, but prefer to sell the entire lot to someone.

Today’s The Day = Launch Day For PEARLS

November 14th, 2011


Today is the day – Launch day for Fawn Germer’s new book – PEARLS! I have been luck enough to read a bunch of the stories learned from powerful women and it’s worth the buy (even if you’re a guy!).

Great insights into what women face getting to the top, and how they figure out how to get there. Anyone with any interest in business or in success should read this book.

Fawn is a best-selling author, on Oprah’s must read book list and, I am luck to say, a dear friend of mine and Lisa’s.

Order  a copy of PEARLS today at Amazon books:

The Insult of Calling A Customer “Small.”

October 24th, 2011

We are working on a new venture that will require the infrastructure of a very large data company. The plans are to have this company be a billion dollar venture in a few years, but we have, as of yet, to generate a penny in revenue. However we have very high hopes.

After calling them, and sending e-mails, I found out that our “account” was sent to their “small business division.”

We have seen the same thing with banks and other financial institutions, software companies and just about any corporation that has gotten so large that the “small business” customers have to be relegated to the small business division.

Well, here’s a message to all those who call our businesses “small businesses.” We may be small to you, but we are not small to ourselves, our families, our employees and others who count on us to deliver a decent living to a group of people. How dare you call us small? I am sure you are aware that the so-called “small” businesses account for the bulk of America’s jobs and the economy.

So here’s a word to the wise from this sage old marketing guy. Rename and reposition your small business division to something more in tune with your customers’ vision: Growth business Division, Growing Business Division or something else that shows your role in this company as a vendor is to help them grow, not put them down.

We are proud to be small businesses, but the way we are often labeled and passed along, you’d think your company had better things to do then spend any time selling us your services.

Wise up: think like the suppliers that you are, the remember you started out our size too. Think differently about how you communicate with and sell to small businesses. We may not have as much revenue as you, but in the grand scale of things, we ARE more important than you.

Introducing HumanBrand – Full-Service Franchise Marketing

February 15th, 2011

Well, it’s February 15, and as promised we have launched our new company, HumanBrand ( HumanBrand is a full-service franchise marketing company, offering turn key marketing services exclusively for franchise concepts.

We will be working with the franchisor to develop their corporate brands, marketing and sales programs, websites and franchise stores, advertising and collateral material, print and broadcast advertising, training and other videos and more.

We have developed a unique pricing and financing package for Franchises just coming out of the box, by providing them all of the marketing services they need over a 90-120 day period, but spreading the cost out over a year. We even discount the cost for the full package of services. This gives them national-quality marketing materials that they don’t have to pay full price for when services are rendered.

For more mature franchise that are running into brain drain, with stale or non-existent programs, promotions or ideas, we are available to give new life to their brand and provide the electric shock some of them need to grow again.

We have already signed 2 new franchise clients and are interviewing several more this week. Obviously, the concept we have developed has legs.

Please visit our new website at and if you know of some franchise operators looking for marketing help, we’re here.

New IDEAS4 Business Venture Launches Feb 15, 2011

February 5th, 2011

Over the past year it has become more obvious to me that there is a place in the marketing world for a totally full-service branding, advertising, marketing, website, printing, fulfillment, media, social media firm. For the past 8 years or so, IDEAS4 has provided many of those services to our clients, from Microsoft to Mom and Pops. But now, it’s time to offer it all.

As we started working with more franchises, it also became clear that this was the type of company that needed our services more than others. Not only do they need help at the corporate marketing level, they need assistance at all levels of their business, from selling new franchises, to developing a national brand, to executing marketing and sales campaigns at the local level. They also need help paying for all of the stuff they need. We’ve worked out a program for that.

Obviously with our current staff size, we couldn’t fulfill all of those needs.  So we are about to take a bold step forward in our development. We are set to launch a new venture, a 21st century marketing company, dedicated to providing turnkey marketing services for businesses – especially franchisors.

To help this idea grow, we have spent many months talking to what will soon become our new team. They have a local marketing firm with some great people and great ideas who were looking for someone like me. I on the other hand was looking for a team of people that could help make this new dream come true.

We are almost ready to go. The website is nearing completion, the brochures, business cards and all the requisite marketing materials will be done in the coming days, and on February 15, 2011, a new company will be born.

The team will consist of myself, a new president, a creative director, research director, media director, social media director and 2 senior programmers (and looking for a 3rd). We have bold plans to grow this thing into a monster, not for the sake of being one, but because we see an unlimited potential for this direction.

We’ve already signed two franchisors and discussions are being finalized on two more. We have a relationship with a nationally-renowned franchise development company that we will be working closely with to assist their franchise clients in developing national brand, web, media and marketing programs. We will be represented at a national franchise show the week of February 15th in Las Vegas, which should open some even bigger doors for us. So when we are formally open for business, we’ll be off and running, busier than we have ever been.

The rollout will take place on Facebook, Twitter and an e-mail campaign announcement. We will present our new name, our new team, our new business model and more

It’s an exciting time for all of us involved, and once you see and hear what we’re doing we hope you share our enthusiasm.

If you’d like to be included on the announcement list, contact me, and we’ll add you to the announcement.