Over the past year it has become more obvious to me that there is a place in the marketing world for a totally full-service branding, advertising, marketing, website, printing, fulfillment, media, social media firm. For the past 8 years or so, IDEAS4 has provided many of those services to our clients, from Microsoft to Mom and Pops. But now, it’s time to offer it all.
As we started working with more franchises, it also became clear that this was the type of company that needed our services more than others. Not only do they need help at the corporate marketing level, they need assistance at all levels of their business, from selling new franchises, to developing a national brand, to executing marketing and sales campaigns at the local level. They also need help paying for all of the stuff they need. We’ve worked out a program for that.
Obviously with our current staff size, we couldn’t fulfill all of those needs. So we are about to take a bold step forward in our development. We are set to launch a new venture, a 21st century marketing company, dedicated to providing turnkey marketing services for businesses – especially franchisors.
To help this idea grow, we have spent many months talking to what will soon become our new team. They have a local marketing firm with some great people and great ideas who were looking for someone like me. I on the other hand was looking for a team of people that could help make this new dream come true.
We are almost ready to go. The website is nearing completion, the brochures, business cards and all the requisite marketing materials will be done in the coming days, and on February 15, 2011, a new company will be born.
The team will consist of myself, a new president, a creative director, research director, media director, social media director and 2 senior programmers (and looking for a 3rd). We have bold plans to grow this thing into a monster, not for the sake of being one, but because we see an unlimited potential for this direction.
We’ve already signed two franchisors and discussions are being finalized on two more. We have a relationship with a nationally-renowned franchise development company that we will be working closely with to assist their franchise clients in developing national brand, web, media and marketing programs. We will be represented at a national franchise show the week of February 15th in Las Vegas, which should open some even bigger doors for us. So when we are formally open for business, we’ll be off and running, busier than we have ever been.
The rollout will take place on Facebook, Twitter and an e-mail campaign announcement. We will present our new name, our new team, our new business model and more
It’s an exciting time for all of us involved, and once you see and hear what we’re doing we hope you share our enthusiasm.
If you’d like to be included on the announcement list, contact me, email@example.com and we’ll add you to the announcement.