It has been an interesting summer 2010. Many many projects bid on, only a few actually decided to go ahead and get work done. We have attributed much of this to the summer season, but it is also attributed to many small businesses that are very uncomfortable with the confusion in all areas of the Federal government.
With no stability of message and actions, and not knowing where the next tax or regulation was coming from, companies just sat tight and waited. The administration has complained that business have money but are not spending it, perhaps this problem is of their own making. We all look forward to the November election, if for no other reason than nothing will get done in Washington, and that is usually a very good sign. Watch how business reacts if the Republicans take control of one or more house of Congress. If that happens, watch a grow spurt in the economy. I see it coming.
As to what I originally started to blog about, I have seen more and more companies turing to IDEAS4 for a broader range of services. On many occasions in the past, they might have chosen a new website design, or a new logo, or an advertising campaign. Now I am seeing organizations looking to firms like mine to provide a broader range of services all at one time.
Luckily we are built for this type of service. Our customers get a more consistent level of branding and messaging, and usually at a lower price than they would have paid by hiring several firms that specialize in one thing or another. We welcome other organization that are considering a new website, brand, ad campaign or other marketing effort to consider IDEAS4.