Step 1 of 8 12% Social Media QuestionnaireThis form will take some time to complete, but it's the best way for us to get a firm understanding of your business, your brand, your target customers and you goals. Please answer as many of these as you can so we can hit the ground running with it's time to start the campaign. Your Name*Company Name*Website*Email* Phone number*Social Media platforms you'd like us to manage:* Facebook Instagram Twitter LinkedIn YouTube Part 1: Social Media Objectives1. Why are you on social media?2. What is your overall objective in using Social Media?3. Do you have quantifiable objectives for this campaign?4. What’s the biggest barrier to success ? Part 2: Target Audience5. Describe your target audience. Who are they?6. What age range? male/female split?7. What social platforms do they use?8. How do you engage with them now, if at all?9. What does your audience say about you (and do you know)?10. What type of content does your audience respond to best (if known)? Part 4: Execution Factors11. Describe Your Brand Voice.What makes you unique, so we can highlight those features in our messaging.12. What tone should social media updates have? (serious, funny, empathetic, straightforward, quirky or something else)13. If your audience remembers one thing about you, what is the thing you want them to remember?14. What makes your brand so special or unique?15. Why do people choose you over your competitors? Part 4: Execution Factors16. What resources do you have available for content creation?17. Do you have a workflow process for content from inception to publication?18. What approvals and sign-offs do you require?19. How often do you want to publish new content to your profiles? Or are you looking for a recommendation?20. Do you have an existing marketing agency we need to coordinate with?21. What reports do you want to see and how often?22. Who is the person we should contact?23. How much oversight and control do you want to have?24. How much input do you want to have into campaigns?25. Have you got any statistics or tracking pixels (Google, et al) installed on your website? If so, which ones? Part 5: Messaging and Content26. What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)?27. Do you want to use user-generated content in your campaigns?28. Besides the usual US holidays, are there other holidays that work with your business (i.e. Cinco de Mayo for a Mexican restaurant)? Part 6: Networks and Access29. What profiles do you have and on which networks?30. Are you looking to expand onto new networks, narrow your focus to fewer networks, or get a recommendation?31. Do you want to provide customer service on social media? If so, on which platform and from which profile? Part 7: Final Questions 33. How do you intend to measure return on investment?34. What is working for you (and not working) right now?35. How does social media fit into your sales funnel or buyer’s journey?36. What have you tried in the past? What has worked and what has not? Δ
