IDEAS4 is Branding / Websites / Social Media / Marketing

IDEAS4
  • HOME
  • About
    • Our Solutions
    • How We Think
      • Our Process
    • Testimonials
  • BRANDS
  • SOCIAL MEDIA & SEO
    • Social Media Packages
    • Onboarding Insights Form
  • CREATIVE
  • WEBSITES
  • MARKETING
  • Contact
0
  • No products in the cart.

Brand Sync Process

picture

The DNA of Your Brand

Your organization may be seeking to understand and evaluate your brand and all of its components. This basic guide to our process and methodology will help you understand how we work to develop a “ground up” rebrand project.

Phase 1: We take a holistic, 360 degree look at your company.
  • Understand your business model
  • Identify competitors
  • Analyze your reputation inside and outside the walls
  • Review and analyze your mission statement
  • Evaluate internal and external customer peceptions
  • Review current brand efforts and messaging
  • Access all printed materials from letterhead to television commercials
  • Compare perceived and actual brand image by your internal and external customers
Phase 2: Begin execution of the high-level positioning elements.
When completed with our research and education phase, we will provide you our analysis of the evaluation to senior management. Upon approval, we will begin the execution phase of developing the key messaging and communication elements critical to the brand messaging success:
  • Development of identity and messaging strategy
  • Overall brand value proposition
  • Brand position statements
  • Brand promise
  • Visual identity (graphic representations, marks, logos, colors, etc.)
  • Steps that Senior Management can take to begin internal change to meet the brand expections that are being developed.
Phase 3: Develop the Visual Identity
Prepare at least 3 visual recommendations for the brand mark and typography, themelines, visual elements (types of photography with key target audiences), typography and “edge value” (conservative to radical).

Phase 4: Build The Brand Book; Execute The Plan
With the approved new brand, we will build a brand book that includes use of typography, colors, mark use, grayscale and color versions of the logo. We will coordinate with marketing and other internal audiences to begin installation of the new brand across all departments.

ABOUT US

For more than 25 years, Art Fyvolent has provided thousands of high end, quality web, branding, marketing and media services to companies such as Microsoft, NCR, Lexmark, Florida's Natural, Transitions Optical, Progress Energy and more. We work with companies large and small to provide custom solutions at reasonable prices.

COMPANY

  • IDEAS4
  • Services
  • Payment Center

OUR SERVICES

  • Website Design
  • Branding
  • Creative
  • Consulting
  • Free SEO Analysis

ADDRESS

  • Tampa, St. Petersburg, Clearwater, Florida
  • 813-230-3018
  • contact@ideas4.com
Copyright 2022 IDEAS4 - All Rights Reserved
  • IDEAS4
  • Services
  • Payment Center
  • HOME
  • About
    • Our Solutions
    • How We Think
      • Our Process
    • Testimonials
  • BRANDS
  • SOCIAL MEDIA & SEO
    • Social Media Packages
    • Onboarding Insights Form
  • CREATIVE
  • WEBSITES
  • MARKETING
  • Contact