Few understand how a flash of creative brilliance works - the moment a great idea hits and you say - “YES!” For many, it just happens.
For us, being “creative” is the easy part - but being strategically and persuasively creative is really tough to do. So tough that few do it well.
Sometimes it comes quickly, sometimes it takes time and sweat and thinking and rethinking and sleep and revisions and trial balloons and on and on and on. Oh I forgot pizza -lots ofpizza.
But when it hits, well, it’s magic.