A corporate brand is much more than a logo or theme-line used in ads or a mission or motto that the CEO recites from time to time at company meetings. A brand is in fact how a company ‘feels’ (what it says and does consistently) not just what a company “looks like.” It is the essence of a company’s soul; its belief systems, philosophy, commitment to excellence and its love or disdain for customers and suppliers all rolled into one fleeting moment of opportunity when your customer thinks about you.
A branding initiative, done correctly, can have a long-lasting positive influence on a company; as well as its management, employees, customers and suppliers. It takes commitment from the top down and an honest assessment of your company’s strengths and weaknesses – both internal and with customers – to lay the foundation of a strong brand.
IDEAS4 can advise and consult at the top levels to train corporate leaders about the importance of brand leadership logo design and brand design. In addition, IDEAS4 can coordinate, facilitate and/or execute the brand strategy in marketing materials, websites, advertising, as well as internal communication techniques to facilitate brand acceptance and use.
