![American Sales Incentives](https://ideas4.com/wp-content/uploads/2021/12/asi-logo-1000x530.png)
Category: Brands
A brand initiative, done correctly, can have a long-lasting positive influence on a company; as well as its management, employees, customers and suppliers. It takes commitment from the top down and an honest assessment of your company’s strengths and weaknesses – both internal and with customers – to lay the foundation of a strong brand.